Making money through digital marketing has been at the top of many of our to-do lists for quite some time. And especially since the pandemic hit us, numerous businesses have ventured into selling their products and services through online channels. Further proof that digital marketing has become a must-have money-maker is that numerous jobs in the field have seen tremendous growth and increased demand. This is a profitable avenue, undoubtedly. Let's talk more about how to make money with digital marketing.
Jan 05, 2021 In this way of digital marketing, one can learn how to earn money by digital marketing from the comfort of home by designing websites according to the client’s needs or restructure an existing website by giving it a makeover.
First, What Do We Mean When We Say Digital Marketing?
When we say 'digital marketing,' we're talking about facets including email marketing, search engine optimization (SEO), social media, content writing, and paid advertising. Now, how can you monetize this?
There are numerous ways, so we're going to focus on some of the more powerful ones.
Making Money Through Digital Marketing
Content Writing
Content writing involves publishing different forms of online communication like blogs, articles, news pieces, landing pages, product reviews, and video transcriptions. Content helps customers understand what the product or service that you’re selling is all about. It also promotes thought leadership, trust, and authority with the brand that published it.
You might be thinking, 'Well, how is writing content going to make me money?' True, it's more of a long-term approach. But where content excels is that it's powerful in nurturing your relationship with your audience.
Drive traffic to your content using methods like SEO (which increases your visibility in search engines), spend time letting your readers to get to know you, and then direct them with a strong call-to-action (CTA). You might ask them to subscribe to your email list, which you can monetize. (More on that later.) Or you might send them to a product page, where they can purchase from you.
Psst! If content creation makes your head spin, you might like our article on how to batch your blog posts.
Paid Social Media Ads
'Social media is dead,' you might be saying. False! False on all counts!
Has social media gotten more competitive, more challenging, more saturated over time? Of course. Can you still monetize it? Again, of course.
How To Make Money Online Through Digital Marketing
While you can pull this off organically (meaning using content that you post on social media for free), many brands opt to run ads, understandably. When you run a paid ad on a platform like Facebook or Instagram, you essentially buy your way into people's news feeds. This means that you have less competition, and thus, you're likelier to be seen.
We want to note that while it's easy to throw a few hundred bucks at a Facebook ad, you really need to educate yourself on how to create effective ad copy, images/videos, and how to properly set your targeting. Otherwise, you'll likely hear crickets.
However, if you play your cards right, paid ads can be insanely profitable. There are indeed brands pouring five and six figures a month into their ads, because these ads make them far more in return.
Email Marketing
We're in love with email marketing, and we don't care who knows it. Email content is yet another way to make money with digital marketing.
Here's why it's so powerful.
In order for someone to get on your email list, they have to voluntarily opt in. If you have something like a lead magnet, it can be a great way to get new subs. And, once those people land on your list, they're warm leads. They're already interested in your brand and what you have to offer.
And guess what? This means they're going to be far easier to sell to.
It's important that you put the effort into nurturing these subscribers. If they opt into your lead magnet, you send them your freebie, and then you never communicate with them again — or worse, you only communicate with them when you have something to sell — it's not going to work. Use emails as an opportunity for them to get to know, like, and trust you. Turn them into loyal fans. Then, when you do ask for the sale, you're going to see nothing but dollar signs.
Affiliate Marketing
Affiliate marketing is a business model where a brand earns a commission when it generates sales for a company it's promoting.
For example, let's say that Adlava is a ConvertKit affiliate. ConvertKit gives us a unique link that's ours and ours only. Maybe we write a blog about email marketing, mentioning and linking to ConvertKit with that unique URL. If any of our readers use that URL and sign up for a paid plan with the company, then ConvertKit gives us a cut of that sale.
Now, imagine this... times infinity. There are countless affiliate programs. Can you picture the passive revenue rolling in every single month? Sounds pretty sweet, right?
Here are a few points to keep in mind.
- Only become an affiliate for products and services that you can get behind. If you recommend them to your readers, and the experience is awful, this will come back to bite you.
- Be sure you disclose that it's an affiliate link, and that if someone uses that link to purchase, you make a small commission. Transparency matters.
- You need a lot of traffic for this to be fruitful.
Like we said earlier, this list isn't exhaustive. Truthfully, there are probably infinite ways to monetize your digital marketing. This blog serves to familiarize you with the concept so that you can get started on the right foot.
Better yet, let us make money with digital marketing for you. If your brand is trying to monetize its online presence, contact Adlava today and book a free strategy call.
Top 10 Proven Ways to Earn Money Online Using Digital Marketing from Home
Digital marketing is a fiercely competitive field. You have to prove yourself the best to grab the opportunity. That is why it is better to go through training in a digital marketing institute in Ahmedabad. It will help you understand the nitty-gritty of the field and deliver excellent performance. Digital marketing is a constantly growing field and there are umpteen growth opportunities. All you have to do is to cultivate the right skills and bag projects.
How to use the internet to get an income?
The World Wide Web has a plethora of opportunities for those who seek to earn money online. Google is no longer a fancy search engine giving you access to data. Instead, these digital platforms can be your next source of income! Earning money via the internet may come as a surprise to you, but it is truth in its ultimate form. The internet can be used to earn money using digital marketing techniques from the comfort of your home. Established bloggers and entrepreneurs adept at these methods, no longer do it as an additional or an extra source of income. Instead, this is their full-time job!
If you are wondering how I am aware of these techniques, I had attended a digital marketing course in Ahmedabad along with an SEO training Ahmedabad. Curious? Keep reading to know more. Using the various methods Digital Marketing methods established bloggers have made quite a fortune. While some use ad networks, others freelancing and yet some bloggers use affiliate marketing to earn money through online media. Here is an example of how much top Indian blogger Harsh Agarwal makes through affiliate marketing!
How to earn money using digital marketing?
Do you have a penchant for writing? Do you love to capture moments with your wandering lens? Or do you have a knack for teaching people your unique skills? If your answer to any of the aforementioned questions is yes, then you can have the perfect ingredients to the recipe which earn those extra bucks! Let me give you a few disclaimers though – just like that statutory warning on those cigarette packets – the essentials you need to know before plunging into the online world and earning money!
With changing times, more and more people are working from home these days. If you are aiming to earn more while staying home, the digital marketing field has plenty of options open for you. If you can prove your mettle, there are numerous opportunities waiting for you. Here we are listing some ways that can help you earn more money.
Using the internet and digital marketing to earn online from home
- Start a Website or a Blog
- Make Money from Social Media such as Facebook, Instagram and YouTube
- Sell Online
- Sell Books and eBooks
- Become a Freelancer
- Create Mobile Applications
- Affiliate Programs
- Income from Writing Work
- Sell Unused Items Online
- Become a Consultant
- Website Designing
- Mobile Marketing
- E-mail Marketing
Methods of earning an extra income using digital marketing
1. Start a Website or a Blog
Creating a blog is easy. Updating content regularly is tough. There you go, this is a very transparent and honest confession! I will not give you a rosy picture saying you can earn millions in a jiffy! Here are the golden rules of blogging.
- There is no quick money – patience is one virtue you must hold on to!
- It is a lot of effort – yes, it is not as easy as it seems to be. You have to fight those writer’s blocks, post regularly, increase your presence in social media, keep learning and keep yourself updated, know what the reader is looking for – it’s definitely not easy!
- Generate great content – There are a million things written out there on the internet and is just a click away! You must have a USP that will draw the reader to you. The answer is always quality content promoted in the right manner. And there is no substitute for this.
If you are prepared to go through these stepping stones, then you are in the right path to earn through online platforms. A website or a blog is a great way to showcase your talent to the world. This platform can be used to make money online with some of the methods mentioned in this article.
2. Make Money from Social Media such as Facebook, Instagram and YouTube
Social media is the most powerful tool to reach the mass today. If you are an admin of a group, you can charge quite a hefty sum for a sponsored post. Instagram influencers can charge up to Rs. 20000 a post of they have a huge follower database. YouTube is another great source of income. If you can create video content and your channel has many subscribers, then the ads used to show content can fetch you quite a lot of money.
3. Sell Online
You can reach out to the audience without any retail space and brick and mortar designs! Your blog or website can sell your products such as freshly baked cake or a handmade greeting card or a candle! You need to just promote and market and your income graph will show a rise. You can either sell online on your website or use established marketplaces such as Flipkart or Amazon. If your niche is photography, you can also sell pictures on multiple sites such as iStock Photo, SmugMug, Flickr Collection etc.
4. Sell Books and eBooks
This is a great option for authors who pen short stories or articles and/or publish books. These books can be sold on the internet. Most people prefer buying e-books these days. So why not cash on this opportunity?
5. Become a Freelancer
You can be a writer, photographer or a coder to freelance. This is an ideal job for young mothers or people who are averse to long commutes! A freelancer can work on several opportunities sitting in the comfort of their homes. A laptop and a good internet connection can set the ball rolling. There are plenty of sites like Upwork, Fiverr and Freelancer where you can find requirements every day and the pay ranges from $5 to $500. You can also find other SEO jobs and digital marketing jobs by connecting with network groups such as Facebook and in different job portals.
How To Earn Money Online Through Digital Marketing
6. Create Mobile Applications
Mobile apps are the in things these days. Creating a mobile application does not cost much and online services come with huge profit margins. A brilliant idea can turn the tables and mean a lot of money! 16% of android app owners earn more than $5000 a month by rendering app services. App stores both android and apple have plenty of opportunities for the tech-savvy digital marketer.
Earn Money Online By Watching Videos
7. Affiliate Programs
By far affiliate marketing is a great option especially for bloggers. This is the main source of income for most bloggers. Blogger’s who write gadget reviews can make more money using affiliate programs. Why reviews? The reader finds valuable information and a link to the product under one roof. Why gadgets? The working mechanism is that each purchase will fetch you a commission and higher the product cost the better the returns. But this is not a limitation. You can use it for any product of your choice. You might want to write about products you genuinely feel for because you want that visitor to come back to your site, remember? Click to check the income report of Neil Patel, one of the top digital marketers [https://www.incomediary.com/blogger-profile-how-neil-patel-makes-millions-with-quick-sprout]. This is just one of the websites which Neil Patel has. He also makes money by taking online courses, selling books on digital marketing and consulting.
8. Income from Writing Work
If you have good command over the language, digital marketing can open up doors of opportunities for you. You can write interesting blogs and articles sitting at home and create a strong source of extra income. While doing that, make sure you keep enhancing your knowledge on keywords usage. Once you master that, nothing can stop you.
Earn Money Through Online Surveys
Freelance writing is a great source of additional income for those who enjoy inking down their thoughts. A freelance writer can choose or change their clients. A freelance writer can work at convenient hours as long as the deadline is met. Freelance writing exposes you to a lot of topics which you may not have explored earlier and gives you a good overall exposure. A good freelance writer must attend an SEO training course to generate more response to the content. To begin with, a 1000 word article can fetch you $10 in just a couple of hours. As you learn the art of SEO tools and freelance content writing you can earn up to $500 for each article. A freelance writer can share articles of particular genres with various magazines like Cosmopolitan to make a mark for themselves.
9. Sell Unused Items Online
Online platforms can be used to easily sell (and buy) these days. Brands like OLX have become very popular and finds many contenders. This way, you can keep things valuable to you.
10. Become a Consultant
Once you have captured the essence of the digital marketing world there is no stopping you! You can mentor new companies and websites and suggest an online marketing plan for them. Some reputed consultants earn up to Rs. 5000 an hour by suggesting changes to the online platform of a business. Interested, you must attend a digital marketing course in Ahmedabad to become a pro at this and you are good to go!
11. Website Designing
If you can design a website from scratch and maintain it, you can target so many companies that want to create an online presence. Website designing consists of planning, structuring, creating and updating of the website. You have to be creative in colour and image usage and the content must be very engaging.
12. Mobile Marketing
Mobile phones have become an integral part of our life. Therefore, mobile marketing has become an effective way of reaching directly to the audience. SMS marketing, push notifications, app-based marketing, QR codes, in-game marketing are some of the important components of mobile marketing. Creative designing, engaging content are some of the key skills if you want to excel in this field.
13. Email Marketing
It is said that people change their residential address more often than an e-mail address. E-mail marketing thus is a powerful way of reaching out to the audience. It includes engaging emails to the recipients so that they are attracted to visit the website or purchase a product without sounding pesky. Remember that your recipient has an option to unsubscribe. Ensure your frequency of emails and the strategy is planned in a way that the recipient is not provoked to unsubscribe it.
Digital marketing is all about converting leads into customers. Ensure whether you are running a pay-per-click campaign or e-mail marketing campaign, you can turn potential customers into the real ones.